Life-Coaching originated from psychology and sports coaching. It offers a facilitative, collaborative and solution-focused method of helping individuals reach their selected goals by creating self-awareness and helping a person make greater use of their potential.
Depending on the client’s needs, the process is often short-term but can vary in duration.


Coaching can be practised either one to one or in groups of any size and therefore can be suitable for individuals or corporate clients and can help improve areas such as:
Time-management; planning and organisation; procrastination; perseverance; risk-taking and decision making; stress-management; assertion; handling criticism; resilience.

Why is Coaching Successful and Popular?

Today, coaching is one of the leading tools and strategies that people are using in order to make significant personal and professional changes. This is because throughout the coaching process the focus is on the client and what the client wants and how they can best achieve it.
Nevertheless, for coaching to work, for change to take place, commitment and sustained effort are required from the client.

Coaching Works on Problem-Solving

Based on the understanding that the individual already has all the knowledge they need to solve their own problems, coaching uses a non-direct approach of questioning through which a client gains greater understanding and awareness and clarity. This method is not only used in order to guide a client towards their agreed upon goals but also to allow the individual to become aware that they already possess the answers to their problems and have the ability to reach their stated objectives.
Many different models of coaching are available to help individuals move towards their personal goals and put into effect life-changes. An appropriate one will be chosen and agreed upon to suit each individual’s particular issue. It is possible, depending on the type of challenges a person needs to overcome, that a Cognitive Behavioural Coaching (CBC) model will be chosen.

What is Cognitive Behavioural Coaching?

Cognitive Behavioural Coaching works at a deeper level. It is based on the principle that if you change the way you think – you change the way you feel and you thus change your attitude and approach to life.
CBC aims to help individuals make improvements in an area or areas of choice by identifying and focusing on any beliefs, emotions and behaviours that may be supporting or disrupting personal development. It is important to emphasis this is not a quick fix remedy. For any personal change to take place sustained effort and commitment from the client is required.

Choose Coaching – Choose Change

It is important to bear in mind that a coach does not offer consultation, therapy or psychotherapy and does not advise, mentor, or counsel their client. Also, their role is not to offer quick-fix solutions to all problems. A coach’s primary responsibility is to gather information and guide a client along an appropriate pathway towards their own specific, measurable, attainable, realistic, and time-bound goal or goals.
For change to take place, for a process to move forward, a person has to be open to change; has to be ready to take action; has to agree to keep taking action in order to move in the direction they have chosen.

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